Although working as a hotel employee in Paris and London, the man that would later go on to found Gucci, Guccio Gucci, became impressed by the high-quality luggage that he brought up for guests. In 1920, Gucci returned to his birthplace of Florence and opened a small shop selling fine leather goods. In his shop, Gucci employed skilled artesian craftsmen who hand-crafted the products he sold with utmost attention to detail. The store was a success, and with the help of his three sons, Gucci soon expanded the brand by opening up additional stores in Milan and Rome.
By the 1950s, Gucci had established itself as a premier luxury brand. Movie stars posed in Gucci apparel, the rich and famous all sought out Gucci products, and the brand really began to set itself apart as the primary name in luxury fashion.
Today, Gucci has a revenue of $4. 3 billion and is the best-selling Italian brand in the world. At one point, Gucci products were the most frequently copied products in all the world, inspiring more imitators than even oft-copied brands such as Rolex.
Given all this, it’s easy to say that Gucci has certainly had a long and illustrious history, but what role did the brand’s logo play in this, and what is the history of the well-known Gucci logo?
In 1933, Guccio Gucci’s son, Aldo Gucci joined the loved ones business. Up to this level the company had controlled without the sort of established logo, however, Aldo established out to change of which. In designing a company logo for the brand, Aldo combined the initials regarding his father into a new double-G design. So since to leave no dilemma about the namesake in the logo, the Gucci company logo is most often noticed with all the name of typically the company said above that.
Over the years, this specific double-G logo grew to be able to become recognizable across typically the world. Products stamped with all the Gucci logo were sought after everywhere, and scam musicians looking to make a new quick buck worked challenging to imitate the logo about their own, replica goods. Today, the Gucci company logo is still immediately well-known by anyone with a new taste for luxury trend.
Interestingly enough, despite the value and longevity of their particular logo, Gucci almost misplaced the rights to that. Thanks to somewhat regarding ambiguity in the UK’s intellectual property laws, Gucci’s UK trademark on their particular famous logo ran out there in 2012, and typically the brand failed to efficiently renew it. The blunder left them struggling to guard their claim to the emblem and opened the entry doors for other fashion brand names to legally imitate that. Within a case that revealed precisely how important the company logo is to Gucci’s logos, the company took the specific situation very seriously, fighting to maintain their trademark on the logo and saying that “Gucci’s reputation may suffer damage by association with a non-luxury or low cost fashion brand. ”.
Unfortunately for Gucci, it was a case they eventually lost, leaving them without a trademark on their logo in the UK. Nevertheless, this one mishap has done little to tarnish the long, illustrious history of the Gucci logo.
Typically the Gucci logo isn’t immediately recognized as being two letters put together, which is part of what makes it a good design. It’s a design that as an aesthetic appeal that goes beyond the significance of the two capital Gs.
Nevertheless, these two Gs remain an essential tribute to the man who started it all. Undoubtedly, this was what Aldo Gucci had in mind when designing the logo to include his father’s initials.
The Gucci logo is usually displayed in gold, a nod to the luxury and extravagance of the Gucci brand. The logo also has the Gucci name spelled obviously out above the double-G emblem, ensuring the reorganization of the logo and showcasing the significance of the brand’s name.
One of the biggest testaments to the popularity of the Gucci logo is the fact that it appears on what many consider to be the most fashionable pieces of clothing and accessories in the world. When those who can afford to wear anything they want decide to wear something that is adorned with the Gucci logo you know the logo has to have some degree of appeal and popularity.
Another part of the Gucci logo’s popularity is one which the brand would probably rather do without. The amount of work that imitators put into copying the Gucci logo shows the significance of having the logo appear just right.
Lastly, the popularity of the Gucci logo may be easily seen by simply its longevity. While right now there is certainly a point regarding excitement associated with transforming your logo often (such as is made by firms like Google) there is anything to be said to get a logo that has was standing long use, and the analyze of time is the one which the Gucci logo is long gone with flying colors. Typically the logo has been online for above 80 years, and that can be no shock to be able to see it around regarding another 80 more. Thus long as the well-regarded Italian brand continues to be able to be the king regarding the luxury fashion market you can count about their iconic double-G company logo remaining in prominence.